King Content stays ahead of the field with multiple awards

King Content, an Isentia company, continued its run as the most successful content agency globally at two international industry-wide events, winning gold at the Content Marketing Association Awards in London for best distribution strategy for the Think Progress Lenovo campaign, and receiving awards in five categories at the Native Advertising Institute 2016 Awards in Berlin on 16 November. On the back of winning best Content Marketing... continue reading

Top Buzz Malaysia, 24 – 31 October, 2016

In the early morning of Tuesday 25 October, Malaysia was shocked by  news of a fire at the Intensive Care Unit of Sultanah Aminah Hospital in Johor Bahru. Reports said the fire  started on the second floor of the hospital, killing six people and injuring more than 400 patients. Pictures of hospital staff evacuating patients from various wards and dark smoke bellowing from the hospital window became viral in a matter of hours. Local social media... continue reading

Top Buzz Malaysia, 2 – 9 October, 2016

The crowd at the recent Malaysian Grand Prix was stirred by the sight of nine Australians wearing skimpy briefs bearing the Malaysian flag. The nine males were detained immediately by local authorities for public indecency and disrespecting the national flag. Unfavourable comments were observed among locals on social media. Some expressed their anger by labeling the men as “rude”, “disrespectful” and... continue reading

Top global communications measurement conference comes to Asia for first time in 2017 – Isentia named as headline sponsor

International communications professionals will converge in Bangkok, Thailand in May next year for the world’s premiere on communications research and measurement. The Global Summit on Measurement is being organised by AMEC, the International Association for Measurement and Evaluation of Communication. The organisers hope PR and communications professions throughout Asia will attend the event. Isentia Group Limited (ASX: ISD), a prominent AMEC... continue reading

Top Buzz Malaysia, 5 – 12 July, 2016

Rayani Air apologized to the public after the government withdrew its flying licenses and left the airline grounded. The airline is unable to refund customers who have purchased flights, as investors continue to withdraw support and Rayani Air attempts to negotiate with the Department of Civil Aviation and the Malaysian Aviation Commission to restore its licenses and permits and resume operations. Ravi Alegandrran, CEO, says negotiations with... continue reading

Why data must take the driving seat when it comes to the customer journey

Today’s marketer is almost invariably powered by social media data. Or at least, they should be. Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. The modern marketer must process, analyse and assess data from many channels – social, mobile and more – to extract useful insight that will... continue reading

Isentia named international Communications Research and Measurement company of the year again

Isentia is proud to be named International Communications Research and Measurement Company of the Year for the second year running. As well as winning the highest accolade at this year’s International Association for Measurement and Evaluation of Communication (AMEC) Awards in London overnight, Isentia also won three gold medals for our insights research and a total of eight awards, as well as a Lifetime Fellowship for CEO John Croll. The awards... continue reading

Top Buzz Malaysia, 7 – 14 June 2016

As Muslims began their fasting obligations in line with the Ramadan season, many discussions centred on various commitments expected by Muslims during the holy month such as the moderate consumption of food when breaking fast, limiting the wastage of food, the importance of performing daily prayers, and adhering to a modest dress code. Many locals, including Muslims, disapproved of comments made by local Islamic authorities advising non-Muslims... continue reading

Top Buzz Malaysia, 4 – 11 April, 2016

Maxis, one of Malaysia’s top telecommunications providers, was looked on unfavourably on social media, as locals became increasingly dissatisfied with the company’s “unfair” and “selective” services. Following a month-long outcry on popular local forum Lowyat.NET Forum, the issue escalated in the first week of April after Maxis responded to the trending topic via Facebook on April 3. Credit: www.soyacincau.com Despite Maxis’ efforts to clarify... continue reading

Isentia appoints new regional director of Southeast Asia

Asia Pacific’s leading media Intelligence company Isentia (ASX:ISD) has appointed Pamela Yap as Regional Director, Southeast Asia. Bringing over 20 years of experience in the media, advertising, and marketing sector, Pamela will be responsible for managing Isentia’s operations and driving business expansion across the Southeast Asia region.     As a key member of the Asia Leadership Team, Pamela will oversee markets with P&L responsibilities... continue reading

Top Buzz in Malaysia, 24 November – 1 December, 2015

The spotlight on the Malaysian taxi industry continues on social media as locals expressed convenience, reliability and safety concerns when using unregulated transport services such as Uber or Grabcar, compared with public cab services. The Land Public Transport Commission (SPAD)  acknowledged the legitimacy of the issues the public expressed - “In reality, the taxi industry in Malaysia is far from being anywhere near perfect. It... continue reading

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or... continue reading