How organisations can benefit from Facebook Live

It’s the question round of Miss Universe and you’re next. ‘What is the most significant change you've seen in the world in the last 10 years?’ the host politely asks as millions lean in to hear what will surely be pearls of wisdom. At that moment what would you say? Of course there are classic responses like advances in healthcare, access to clean water and programs that are designed for that ultimate cause, world peace. Now while these are all very... continue reading

Be an advocate of the truth, learn to refine hoax news on social

What would you choose: being “uninformed” or “misinformed”? Today, being “uninformed” is not caring about the latest news or simply not being active on social media, whereas “misinformed” people are those active on social media, assuming they know everything, but get their information from a hoax source, which they then often share. Both Google and Facebook have announced plans to eliminate the circulation of fake news, kicking the fraudsters off... continue reading

Common mistakes brands make on social media

Social media isn’t new to most of us, and are often used as powerful marketing tools. However, brands are still making simple mistakes in handling their social media assets. Each social channel such as Facebook, LinkedIn, Instagram, and Twitter requires a different approach to maximize their potential. Brands should also keep up to date with the latest features of these commonly used social media platforms. Small mistakes can have a negative... continue reading

Five social media metrics you should be tracking

Facebook reactions, Instagram hearts and retweets – if your business is on social media, there is a seemingly endless list of metrics you can use to track the outcomes of your social media marketing efforts. But how do you quantify the real value of a like or the benefit of engagement? If you want to substantiate the value of your business’s social media, here are five metrics you should be tracking. 1. Engagement rates on posts Measuring... continue reading

Messaging mastery on the big four social media platforms

Great content is about tailoring your messaging to your audience. Here we consider how you can make your posts on the big four social media platforms work harder for you. With so many platforms for consumers to engage on today, brands need to consider how messages are presented across multiple channels so as to make the most of each platform’s individual tools. Each platform has its own tone, etiquette and rules of engagement based on... continue reading

How are brands getting digitally creative in China?

According to CNBC, China is one of the world’s biggest luxury markets, securing close to ¥135 billion (€18 billion) in sales last year. It's no wonder then that in recent years, some of the world’s largest luxury brands have made a strong push to get cut-through in the Chinese market, and now they’re using digital to do it. From campaigns on Chinese social media behemoth WeChat to partnerships with leading Chinese influencers, here are a few ways that... continue reading

If a meme is created and nobody shares it, is it still a meme? Internet memes and their growing influence on social media

Internet memes are a part of most people’s social media experiences, and just like a virus, they spread swiftly from one person to another online. Memes may still baffle some marketers, but with millions of social media users continuing to embrace the form, there are untapped audiences waiting for businesses to step up and create engaging, relevant content. It can be problematic to define a meme, as the term can be used to describe a range of... continue reading

Social Media Snapshot: Gain Insights with Topic Data

See how social data has boomed over the past two years in our infographic. continue reading

Webinar: Social Media Crisis Management

Social media crisis management is about damage control. We’ve all seen the examples, heard of the backlash, and are often concerned about what we would do in a social media crisis. In this month’s webinar, we’ll look at how to prepare and avoid a crisis, as well as best practices should one eventuate. continue reading

Social media highlights: What made us click in 2015?

Social media users demonstrated the power of the global tribe in 2015 – whether it was through turning a profile pic rainbow in support of same-sex marriage or joining forces to reunite an individual with a treasured lost camera, toy or piece of jewelry. This had a huge impact on what cut through the noise in two key ways. Firstly, users have become powerful moderators of social platforms. Poor-quality content put up by businesses suffered death... continue reading

Facebook announces plans to introduce a 'dislike' button

With close to a billion daily active users, there's no denying that Facebook, when paired with a social media analysis service, is a powerful tool for any communication professional seeking to connect with their target market on a global digital stage.   Just how useful is Facebook's 'like' feature?   A digital thumbs up allows users to show appreciation for content, but it does have some limitations. Part of Facebook's popularity stems from the many... continue reading

The #pros and #cons of buying Twitter followers

In today's hyper-connected world, the importance of social media in boosting brand awareness cannot be overstated. The instant and transparent nature of platforms like Twitter remove many dialogue barriers between organisations and consumers, and open up lines of communication like never before.   Why is Twitter presence important?   The bite-sized information network boasts 316 million monthly active users, who are sending half a billion... continue reading

4 things to think about before running a social media competition

When faced with the numbers, even the most traditional PR managers are forced to recognise the importance of social platforms in the modern media landscape. Facebook is in pole position with an incredible 1.44 billion monthly active users (MAUs), Instagram boasts an impressive 300 million MAUs (an increase of around 100 million in nine months) and Twitter averages 236 million MAUs.  As they say, the numbers don't lie, and social media has... continue reading

Is false information too easily spread on Malaysian social media?

A huge amount of information is published to social media networks every single day. While the vast majority of posts can be taken at face value, information published on social - within reason - isn't necessarily moderated. This presents issues for any organisation trying to leverage social media monitoring, as even some news sources can occasionally get their facts wrong or appear out of sync with what's actually happening. Consequently,... continue reading

3 social media marketing blunders you can't afford to make

From modest startups to multinational conglomerates, social media continues to be an essential part of the business landscape, regardless of location. The numbers are staggering. Facebook ultimately reigns supreme, boasting around 1.44 billion active users as of March 31, 2015, according to its first quarter report. Qzone, a Chinese social network follows some distance behind, with Twitter claiming the bronze medal in third position.   In... continue reading